About Us

We're making it easy tostop overpaying

Founded in Stockholm in 2024, Pickcost was born from a simple frustration: why is it so hard to know if you're getting a fair price?

50K+

Happy customers

24M kr

Saved this year

200+

Verified suppliers

4.9/5

Customer rating

Our Story

It started when our founders realized they were paying 40% more than their neighbors for the exact same mobile plan. The problem wasn't a lack of options – it was a lack of time to compare them all.

We built Pickcost to flip the script. Instead of you chasing suppliers, suppliers compete for you. Post what you pay, and let verified providers show you what they can offer.

Today, we've helped over 50,000 people save on everything from mobile plans to electricity. And we're just getting started.

Our Mission

"To give everyone access to fair prices, without the hassle of endless comparisons."

What We Stand For

The principles that guide everything we do

Transparency

We believe in open, honest pricing. No hidden fees, no surprises.

Customer First

Every decision we make starts with one question: does this help our users save?

Simplicity

Complex problems deserve simple solutions. We make switching effortless.

Trust

Your data is yours. We never sell it, and suppliers only see what you choose to share.

Meet the Team

The people working to save you money

EL

Erik Lindström

CEO & Co-founder

Former McKinsey consultant with 10+ years in fintech. Passionate about making markets more efficient.

SA

Sofia Andersson

CTO & Co-founder

Ex-Spotify engineer. Built scalable systems serving millions of users.

MB

Marcus Bergman

Head of Growth

Previously led growth at Klarna. Expert in consumer marketplaces.

Based in Stockholm

We're a Swedish company, proudly building from the heart of Scandinavia. Our team works remotely across Europe.

Pickcost AB • Birger Jarlsgatan 57, 113 56 Stockholm